Make the idea
worth pursuing.
Develop the identity, audience proposition, and business case for a new brand, venture, or experience.
What makes this
worth building?
You have a concept for a venture, event, piece of content, or brand experience. Before investing further, you need to establish who it’s for and what will make it valuable to them.
I help develop the concept and test the assumptions behind it, including its fit with the brand, the resources it needs, and its potential to grow.
Define the concept
and its potential.
- Audience needs and the value the idea offers
- Brand positioning, narrative, and identity
- Concept development and facilitated ideation
- Consumer touchpoints, content, and partnership opportunities
- Feasibility, priorities, and a roadmap for development
Deliverables can include a concept brief, brand narrative, criteria for evaluating ideas, or a development plan. We choose what will help you make the next investment or development decision.
Relevant work.
Examples of my role
and the work involved.
WWE World
Writing fan experience briefs and proposals for sponsor involvement.
Read the story Brand & creative strategyRed Bull concept development
Developing the audience proposition, identity, and business case for new event properties.
Explore the contribution Digital product developmentPlayful Solutions
Managing app development and coordinating the user journey, games, and filmed content.
Explore the contribution