Experience briefs
I wrote briefs for the new concepts, describing the activity, its appeal to fans, and opportunities for sponsor involvement. Commercial and production teams used them to develop their respective plans.
Concept development · Partnership value
WWE World
Developing fan experience briefs and proposals for commercial partners.
Developing the initial concepts
As a consultant to Fanatics Events, I worked on activation concepts, partnership proposals, and production planning for WWE World.
The initial ideas came from WWE and Fanatics. I developed them into more detailed experiences, specifying what fans would do, what they would get from it, and where a sponsor could contribute.
My responsibilities
Sponsor proposals
I developed proposals for potential partners, including sponsorship and co-marketing ideas tied to specific experiences and audiences.
Planning meetings and sponsor intake
I led joint planning meetings between Fanatics and WWE, assigned follow-up actions, and set sponsor intake requirements and production deadlines.
The handoff to delivery
Delivery involved Fanatics, WWE, and production partners. My role covered concept development, commercial proposals, and the planning process supporting their work.
Making an idea usable by others
A concept needs enough definition for a sponsor to evaluate it and a production team to build it. Writing the briefs required me to consider both, while keeping the fan experience central.